Who are you creating training for? 3 Benefits of using Personas

Do you really, I mean, really, know who are you designing training for? We definitively do not develop training for aliens! Our instructional design process is a human-centered one. As human beings, we are diverse in the way we learn and the things we like, among other things. Creating Personas is a technique that will help instructional designers in the instructional design process. Personas are fictitious characters that best represent a group of people that behave in similar ways. Using Personas result in what I would like to call the “winning trifecta.” These are the three benefits of using Personas when designing instruction:

1. You get to know you audience 

Getting to know your audience is important if you want to meet the instructional goal. The data gathering process for Persona building goes beyond simple demographics. It “digs” more in-depth into the person’s likings, thoughts, behaviors, preferences, etc. During this process, all parties involved build empathy, share an understanding of the learner, and it prevents from injecting personal values. Knowing the audience certainly helps the designer align needs, goals, and pain points of the users to the learning material to be created resulting in … (see #2).

2. A personalized and customized learning experience 

A unique learner experience, with the right content, one that is engaging and appealing to the intended targeted audience. Once you get to know you Personas, you can “use them” through the design process and may develop multiple user-centered solutions that will cater to your Personas leaning experience. Leading to … (see #3). 

3. Excellent outcomes for all – A successful training 

Successful training is one where the instructional goal is met, the learner is engaged, and the learner applies successfully the lessons learned from training (better job performance). All of this is possible when we take the time to get to know the audience by using Personas in the design process. 

Using Personas is of great value to the instructional designer as it helps in focusing the efforts to whom the training is intended for, your targeted audience. Everybody benefits from using personas, from the instructional designer to the targeted audience. It all starts with taking the time to get to know your audience. Have you created Personas? What do you think is the most significant advantage of utilizing Personas when designing instruction?

Please note:The information presented in this blog post is a compilation of the following references. Image courtesy of Andrew Seaman. 

References:

Baumann, B. (2018, March 29). User-Centered Design Through Learner Personas. [Blog post]. Retrieved from https://trainingindustry.com/articles/content-development/user-centered-design-through-learner-personas/

Heiser, R. (2017, September 28). Personas in Instructional Design. [Blog post]. Retrieved from https://sites.psu.edu/rebeccaheiser/2017/09/28/personas-in-instructional-design/

Malamed, C. (n.d.). Learner Personas for Instructional Design. [Blog post]. Retrieved from http://theelearningcoach.com/elearning_design/audience/learner-personas-for-elearning/

6 thoughts on “Who are you creating training for? 3 Benefits of using Personas

  1. I feel like I can learn so much just from the simple layout blog post you did this week. You broke each part down with subheadings and it really helped me take in the information. I can tell from all the things you have created that you are a detail-oriented person who also values simplicity. The site is very clean and easy to navigate. It flows together nicely. There is a big picture at the top, but it doesn’t distract like some blogs do. You know the ones that have those flashing banners at the top that just don’t help the site; those are what I’m talking about. When you listed the references at the bottom I noticed you said there was an image. Is that the one at the top for your page or was there supposed to be an image within the post this week? I was just confused that maybe I missed something like a graphic.

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    1. Hello, Eads Reads! Thank you for your kind words and for your feedback. Yes, the image credit is for the picture at the top of my post. You bring an excellent point, I should be more descriptive when providing credit for image utilized in the post so that there is no confusion.

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  2. Hello Yaya,

    I had no problem at all understanding and navigating your post. All points are clear and your format is clean. Numbering each section also was of great help. One thing I noticed that I am not too sure if it was necessary, was adding “see #2 and see #3 to the end of your sections. Besides that, all the information is easy to read and I actually learned a few things from it.

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    1. Thank you for your feedback. I really debated if adding those points or not. Somehow I felt compelled so that the text made sense but is really not necessary. Will keep this in mind for next post. Thank you very much!

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  3. Hi Yaya, I really like the numbered list technique that you have employed in your blog. I find this style much easier to read and understand, as it takes your eyes right to the essential details of the post. You seem to have compiled the essence of this week’s learning in a fun and easy to read format. Well done!

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  4. Not only is your blog very creatively done, but I like that your layout gave it a professional feel. It resemables one of from the elearning industry content pages. Well done. Along with the layout, you have captured some of the essentials of personal design from your research. Good work.

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